Blogs are a great way to connect with your audience and keep them coming back. They can also be a great way to position yourself as an...

Digital Marketing can be a challenge for a small business. PR can be a challenge for a small business, too. But what happens when PR and...

2020 has been a rollercoaster year, so don't be hard on yourself if you were too busy negotiating furlough, trying to figure out PPE or...

So excited to be revisiting my Shop Where You Have Conversations campaign again this year. I’m not calling it recycled or reused as some...

In the Digital Marketing alphabet, my choice for the letter H is History. Us digital marketing types love to plan & most days we live for...

So you’ve got this amazing content on your website and you want your audience to see it. You’re posting on Linked In, Twitter and...

I'm moving my popular Stop Press! feature where I highlight the really timely, valuable content as I find it from Facebook across to the...

Sometimes it’s so good to go back to the basics. And marketing and PR is no exception. Today: A is for Attraction. I don’t mean...

How is content marketing in a pandemic going for you? Are you sticking to your strategy or has it all gone out the window as you focus on...

Storytelling is a content marketing and PR phrase that has been around for a few years now. Hashtags are the social marketer's friend –...

if you're handling your own PR, you need to keep an eye on who is talking about you. Here's a cheat sheet for setting up Google Alerts.

In my A-Z of Content Marketing the letter 'B' has a lot of competition. Books, bylines, back in the day, baseline, business, backlink......

What makes good content? It’s a perennial discussion and having worked as a journalist and editor for 20 or so years in my first career...

Brand is so much more than a logo. It’s often where a business plan begins. And because it’s visual, it’s a fair bet for the lion’s share...

Google changed the internet when it started to rank websites for relevance. The same thing is now happening across social channels...

I learned a few years ago that Data is a dirty word when people talk about Marketing...