Marketing & Strategy

Marketing isn't about using tactics or even services, it's a collection of decisions. Every business is different, so every piece of work begins in the same place: understanding what you're trying to achieve, the people you're trying to reach and the challenges standing in your way.

My role isn't to sell you services; it's to listen to you and recommend the right marketing mix to grow – or launch – your business.

Hurry Up and Get One of the Remaining MOMENTUMTM Seats, NOW!

Strategy & Advisory: Build your marketing on solid foundations.

Whether you're launching a new business, repositioning an established brand or simply feeling overwhelmed by the number of marketing options available, strategic clarity changes everything.

Together, we'll identify your priorities, understand your customers, review what's working (and what isn't) and create a practical roadmap for solid, sustainable growth. This is ideal if you need:

A marketing strategy

Brand positioning

Customer insight

Campaign planning

A strategic marketing partner

Fractional marketing support

Storytelling & Copywriting: Words that connect with the right people.

The right words don't simply describe your business. They build relationships because they help people understand why they should choose you.

With more than three decades of experience in journalism, editorial and marketing, I write content that's clear, readable and magnetic to customers . Whether it's a website, email campaign, brochure, blog or Substack publication, I write words that build trust and encourage action. Services include:

Website copy

Brand messaging

Email marketing

Blog writing / SEO copywriting

Thought leadership / podcast / keynote writing

Ghostwriting

Websites: Your business shop window, designed to work as hard as you do.

Your website should be your hardest-working member of staff. Working alongside you, I design and improve websites that communicate clearly, perform well in search engines and AI and guide visitors naturally towards making contact with you.

Whether you need a simple refresh or a complete redesign, I'll ensure your website reflects your business today while supporting where you're heading next. Ask me about:

One-Page Websites that get found on Google

Wordpress Vs Squarespace

2-Week Website Builds

Stop the Scroll: Digital ads reach more of the people that matter.

Google and Meta advertising can generate exceptional results when campaigns are built on strong strategy and clear messaging and customer journeys.

From campaign planning and audience targeting to creative optimisation, landing pages and reporting, I manage advertising that focuses on meaningful enquiries and applying the psychology to create the advertising and campaigns that increase visibility, deliver interested customers straight to your business – and which sales depend on. Ask me about:

Creative / Performance Reviews

Campaign Design / Implementation

Copy and Landing Page Optimisation

Other ways to work with us

SEO and Local SEO

Make this part of your mix if:
Your website isn't generating enough enquiries from Google.

Helping the right customers find your business through optimisation, search and AI strategy and useful content.

Includes:

  • Technical SEO audits

  • Keyword & competitor research

  • Content strategy / guidance

  • Ongoing optimisation

Email Marketing

For you if:
You want to generate more repeat business and stay front of mind.

Email remains one of the most effective ways to nurture relationships. I create campaigns that are personal, useful and irresistible to open.

Includes:

  • Welcome journeys

  • Newsletters

  • Automations

  • Campaign planning

CRM and Database

You need this service if:
You've outgrown your manual booking system or Excel customer log.

Our software team helps businesses organise, automate and use your database to market directly to your most valuable customers.

Includes:

  • CRM setup

  • Customer journeys

  • Automation

  • Forms & integrations

Reputation

Consider this if:
You need greater credibility and stronger online visibility.

Strengthen your online presence so potential customers find consistent, credible information and speed up the path to purchasing from you.

Includes:

  • Google Business Profile

  • Reviews strategy

  • Thought leadership

  • Digital PR

MomentumTM

You should sign up if:
You've lost your way with marketing and want to rebuild in 6 weeks.

Momentum™ is a growth programme for founders who want support to rethink marketing and receive accountability and expert guidance.

Includes:

  • Strategic mentoring

  • Weekly or bingeable lessons

  • Priority support

  • Implementation guidance

The Hammond Agency exists to help businesses reconnect with the humans they serve.

We combine strategy, storytelling, search, customer insight and decades of messaging, audience psychology and marketing experience to build thoughtful marketing that creates lasting relationships and sustainable growth.

© 2026 Rachel Hammond. All Rights Reserved